Services / Content
Blog Posting for Los Angeles Law Firms
Most firm blogs are 500 words of filler published on a schedule nobody set. This is the other kind: fewer posts, chosen from search data, written to rank and to answer the question a client actually typed.
The argument
Publishing more is not the problem, publishing anything worth ranking is
A blog earns traffic when it covers something people search for and covers it better than the pages already ranking. That is the whole test. Volume without that test is just archive. We have audited firm blogs with 90 posts and two ranking keywords between them.
The posts that work for a law firm are rarely the ones that sound impressive. They are the questions a person types at 11pm after a crash: how long do I have to file, will my rates go up, what happens if the other driver has no insurance. Those pages rank, and they bring in the person who is about to call somebody.
Topics come from data
Every topic is picked from real search volume, the questions already ranking, and the gaps your competitors left open. Nothing gets written because it was somebody's idea in a meeting.
Posts point somewhere
Each post links to the practice area or service page it supports, so the traffic it earns strengthens the page that actually converts rather than dead ending on the blog.
An attorney signs off
Nothing about legal process, deadlines or outcomes goes live until someone at the firm has read it. That is a bar requirement and it is also how the posts stop sounding generic.
posts a month is usually the right number for a firm starting out. Twelve thin posts lose to four that answer a real question properly.
On cadenceWhat you get
What is included every month
Written, reviewed, published and linked. You do not receive a folder of documents and a list of instructions.
How it works
How a month runs
Phase one
Research and calendar
We pull the terms your clients search, check what is already ranking for them and where you sit, then propose the month's topics with the search reason attached to each one. You approve the list.
Phase two
Draft and review
Posts are written against the intent of the search, not to a word count. Anything touching legal process goes to the firm for review, and we build that turnaround into the schedule instead of chasing it.
Phase three
Publish and connect
We publish, set the metadata, add the internal links in both directions and check the post renders and indexes properly. The report each month shows which older posts moved.
Questions
Frequently asked questions about blog posting
How many posts a month do we need?
Is this AI written?
How long until a post ranks?
Who reviews the legal accuracy?
Do you write the Spanish posts too?
What happens to the posts we already have?
Ready to stop guessing where your leads come from?
Start with the audit. We look at the site, the rankings, the profile, the ads and how fast a new lead gets called back, then tell you which one is costing you the most.