Six blank cards connected by a single gold thread on a dark desk

Services / Full program

Digital Marketing Agency in Los Angeles

Search, ads, content, lead capture and follow up run as one system instead of five disconnected efforts. For law firms, contractors, real estate professionals and local service businesses across Los Angeles County.

Get the free audit (213) 692-4558
One team, one pathEnglish and SpanishMeasured to signed cases

The problem

Most firms do not have a marketing problem

They have five marketing efforts that do not talk to each other. The website was built by one vendor, the ads by another, the blog by a freelancer, and nobody owns the moment a lead comes in and waits four hours for a callback.

Related reading: the Super Simple Marketing Method, plus the two channels most programs start with, SEO and Google Ads. If you are weighing where to start, we wrote up how law firms generate leads online and how to plan a marketing budget. Book a free audit.

We build the whole path: the search visibility that puts you in front of someone with a problem, the ads that cover what search cannot reach yet, the pages that answer the question they actually asked, the capture that gets their number, and the follow up that gets them onto the calendar. Then we instrument it so you can see which part is leaking.

The framework

The Super Simple Marketing Method

Every engagement starts by finding which of the six pieces you are missing, rather than selling you all six.

Find the missing piece

  1. 01

    Positioning

    The reason a client should choose you, decided before a dollar goes into distributing it.

  2. 02

    Search visibility

    Organic and map pack rankings for the terms that carry intent in your market.

  3. 03

    Paid lead flow

    Coverage over the searches you cannot rank for yet, structured so the budget follows what converts.

  4. 04

    Lead capture

    Pages and forms built to answer the visitor's question and make contact the obvious next step.

  5. 05

    Automated follow up

    Speed to lead in minutes, then a sequence that keeps working when your team cannot.

  6. 06

    Conversion tracking

    Every signed case traceable back to the search, ad or post that started it.

Scope

What a full program includes

Phase one

Audit and build order

Site health, rankings, Google Business Profile, ad account and the intake path. The output is a sequence with reasons attached, starting with whichever part costs you the most today.

Phase two

Build and launch

Positioning and pages first, then search and paid running against the same keyword set, then capture and follow up wired to a CRM your team will actually open.

Phase three

Measure and adjust

Monthly reporting on consultations booked, show rate and cost per signed client where the data exists, and a standing decision about where next month's budget moves.

Included

SEO

Technical, on page, local and content, run against the same keyword set the ads use.

SEO services Included

Google Ads and PPC

Search, Local Services Ads and paid social with call tracking wired back to the campaign.

PPC management Included

Social and content

A content plan built on what your firm can say, published in both languages.

Social media Included

Positioning and identity

The message everything else distributes, plus the system that makes it look consistent.

Branding
Included

Capture and follow up

Forms, call routing, CRM setup and automated sequences so a lead never waits on a person to be free.

Included

Tracking and reporting

Conversion tracking in your own analytics, and a monthly report written against booked consultations rather than impressions.

Questions

Frequently asked questions about digital marketing for law firms

What does a digital marketing agency actually do for a law firm?
In practice, four things: make you findable when someone searches for the problem you solve, put paid coverage over the searches you cannot rank for yet, give those visitors a page that answers the question they actually asked, and make sure the lead that comes in gets a fast, human response. Agencies that do only one of the four tend to produce reports rather than cases.
Should I fix my website, my ads, or my intake first?
Whichever one is leaking. If traffic is low, the problem is visibility. If traffic is fine and the phone is quiet, the problem is the page. If the phone rings and cases do not close, the problem is intake, and no amount of extra traffic will fix it. That is what the audit is for, and it is why we do not sell a fixed package before looking.
How do you measure whether marketing is working?
By what happens at the end of the path, not the start. Rankings and impressions are inputs. The numbers that matter are consultations booked, show rate, and cost per signed client. Where the data exists to connect a signed case back to the search that produced it, we connect it.
Do you only work with law firms?
Law firms are the focus, and most of the specialist knowledge is there, from bar advertising rules to the economics of contingency practice. We also work with contractors, real estate professionals and local service businesses in Los Angeles, which compete in the same local search results and have the same lead handling problems.
What is the Super Simple Marketing Method?
It is the framework the whole engagement runs on. Six connected parts: clear positioning, search visibility, paid lead flow, lead capture, automated follow up, and conversion tracking. Most businesses have three or four of them working in isolation. The method is about connecting them so a lead cannot fall out between two of them.

Ready to stop guessing where your leads come from?

Start with the audit. We look at the site, the rankings, the ad account and the intake path, then tell you which one is leaking and what it would take to fix. You get the findings whether or not you hire us.

(213) 692-4558 Request the free audit

Los Angeles, CA 90003 · Monday to Friday, 9AM to 6PM
alex@maldonadomarketing.co · Se habla español

Get More Clients From the Marketing You Already Pay For

Book a free strategy call and leave with a plan.

Most businesses don’t need more marketing. They need the marketing they already pay for to turn into booked calls. Since 2016 we’ve built lead generation systems for law firms, real estate professionals, contractors and local service businesses, all on the Super Simple Marketing Method: get found, follow up fast, book the call.

  • One system, tracked end to end. You see which dollar brought in which client.
  • Hire us your way. One piece of your marketing, or your whole marketing department.
  • Built for speed to lead. New inquiries get followed up fast, before they call the next business on Google.
  • English and Spanish. Reach and serve customers in the language they speak at home.
  • Straight answers. If you don’t need a rebuild, we’ll tell you.

What happens next: send the form, we look at your site and lead flow before we talk, and you leave the call with a clear plan for what to fix first, whether or not you hire us.

Book your free strategy call.

Call Maldonado Marketing