Seventeen guides. No sales call required.
Written for law firms, real estate agents and contractors, from the audits we actually run. Every figure is sourced, every checklist is something you can do this week. Give us an email and the PDF lands in your inbox in about a minute.
The LA Law Firm SEO Checklist
Forty checks across the three systems that decide whether a Los Angeles firm gets found: the map listing, the pages, and the proof. Includes the Google Business Profile rules firms break most often, and what California’s advertising rules actually require of your site.
- The four Google Business Profile rules that get firms suspended
- Page architecture: one page per case type you want to sign
- Reviews and past results without creating a bar problem
- The Spanish layer, with data from our own 50-firm audit
- A 40-point checklist you can score yourself against
The First Hour: intake speed for LA firms
The research says a lead contacted within an hour is far more likely to convert than one contacted a day later. This guide turns that into a working intake system: a service level agreement, a follow-up sequence, and a mystery-shop scorecard you can run on your own firm this week.
- The seven places an LA firm actually loses the lead
- A one-page intake SLA your front desk can follow
- Auto-reply and first-text templates that get answered
- A six-touch follow-up sequence that is not nagging
- A 15-point scorecard to mystery shop your own firm
The Bilingual Gap: 50 LA law firms audited
We audited 25 personal injury and 25 immigration firms in Los Angeles County on whether they actually serve Spanish-speaking clients online, or only claim to. The results are not what the industry assumes, and the method is published so you can rerun it on your competitors.
- 76% of injury firms run a real Spanish site, against 48% of immigration firms
- Why not one firm in 50 relies on a translate widget
- The claim-to-delivery gap, and what it costs
- The build order for a Spanish section that converts
- Full method and limitations, published in the guide
Intake
Automate Your Intake
Capture, answer, qualify and book new potential clients automatically, with scripts you can paste today.
AI
Increase Your ROI With AI
Where AI actually pays back for law firms, how to measure it first, and the rules AI-written copy must follow.
Follow-up
Follow-Up That Converts
A 30-day text, email and call sequence for potential clients who go quiet, with the rules it has to follow.
Reviews
Reviews on Autopilot
A steady flow of honest reviews, without breaking the FTC or Google rules. Request and reply templates included.
The Real Estate Agent Lead Playbook
Where California agents lose the leads they already paid for, and the California DRE advertising rules most agent marketing breaks. Built for solo agents and team leads.
- The DRE first point of contact rule: license number and broker name, where and how big
- Your Google Business Profile as an individual agent
- The first hour after a portal or website lead, minute by minute
- Serving Spanish-speaking buyers and sellers, with California census figures
- A 30-point checklist you can score yourself against
Intake
Automate Your Intake
Capture, answer, qualify and book new buyers and sellers automatically, with scripts you can paste today.
AI
Increase Your ROI With AI
Where AI actually pays back for real estate agents, how to measure it first, and the rules AI-written copy must follow.
Follow-up
Follow-Up That Converts
A 30-day text, email and call sequence for buyers and sellers who go quiet, with the rules it has to follow.
Reviews
Reviews on Autopilot
A steady flow of honest reviews, without breaking the FTC or Google rules. Request and reply templates included.
The Contractor Lead Checklist
How California contractors get found on Google, the CSLB advertising rules that can cost you a fine, and how to turn more quote requests into signed jobs.
- License number on every ad, truck and page: the CSLB rules in plain language
- Google Business Profile and Local Services Ads for a service-area business
- Answering quote requests inside the hour when your crew is on a roof
- The contract rules that protect the job you just won
- A 30-point checklist you can score yourself against
Intake
Automate Your Intake
Capture, answer, qualify and book new homeowners automatically, with scripts you can paste today.
AI
Increase Your ROI With AI
Where AI actually pays back for contractors, how to measure it first, and the rules AI-written copy must follow.
Follow-up
Follow-Up That Converts
A 30-day text, email and call sequence for homeowners who go quiet, with the rules it has to follow.
Reviews
Reviews on Autopilot
A steady flow of honest reviews, without breaking the FTC or Google rules. Request and reply templates included.
Would you rather we just scored your business?
The free marketing audit runs the same checklists against your site, your Google Business Profile and how you answer new leads, and comes back with the two or three things worth doing first. No deck, no pitch meeting.
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