Smartphone and camera lens on a dark surface lit by a single warm light

Services / Social

Social Media Marketing and Management in Los Angeles

Posting is easy. Posting consistently, in a voice that sounds like your firm, without tripping a bar advertising rule, is where most firms stop.

Get a content plan (213) 692-4558
Built for bar advertising rulesEnglish and Spanish feedsShort form videoMeasured in consultations

The difference

Social media for law firms has rules most agencies ignore

California bar advertising rules apply to a LinkedIn post the same way they apply to a billboard. Testimonials, case results, specialist claims and anything that reads as a guarantee all carry requirements, and an agency that has only worked with restaurants will not know that.

Related reading: bilingual legal marketing in Los Angeles, and law firm branding, which decides what the content sounds like. Book a free audit.

We build a content plan around what your firm can actually say: the questions clients ask before they call, what happens in the first week of a case, how fees work, and what a person should do in the hours after an accident. That material earns attention and stays compliant.

It also means someone reviews the calendar before it publishes. A post that quotes a settlement figure, names a result, or reads as a promise is the kind of thing that costs a firm a bar complaint, and it is not a risk worth taking for engagement on a Tuesday.

Pillar

Answer the pre-call questions

The things people search at eleven at night before they are ready to speak to anyone. Answering them is what makes the call feel like a second conversation rather than a first.

Pillar

Show the process

What actually happens in week one, who they will talk to, how long things take. Uncertainty is the reason people delay calling a lawyer.

Pillar

Be a person

The attorney on camera, in their own words, in the language the client thinks in. It outperforms anything designed in a template.

Scope

What we manage

Reporting is tied to consultations booked, not follower counts. A feed that grows and produces nothing is a hobby.

Channel strategy and which platforms are worth your time
Content calendars and publishing
Post writing and design in English and Spanish
Short form video
Paid social campaigns on Meta and LinkedIn
Community management and response
Compliance review before anything goes out
Reporting tied to consultations booked
38%

of Los Angeles County speaks Spanish at home. A Spanish feed is not a translation of the English one, and we do not run it that way. Different questions get asked, different posts land, and the comments come in a different language.

Source: Los Angeles Almanac, language spoken at home

Cadence

How a month runs

Week one

Plan and approve

The calendar for the month goes to you in one pass, built on the pillars we agreed. You approve it once instead of approving thirty posts one at a time.

Weeks two to four

Produce and publish

Writing, design and video editing in both languages, scheduled ahead. Anything that touches a case result or a testimonial gets flagged before it is queued.

Month end

Report and adjust

What was published, what earned engagement, what produced messages and consultations. Next month's plan is built from that rather than from a template.

Questions

Frequently asked questions about social media for law firms

Which platforms are actually worth a law firm's time?
For most Los Angeles firms it is two, not five. Instagram and short form video reach consumer clients in personal injury and immigration. LinkedIn reaches referring attorneys and business clients. Facebook still matters for Spanish speaking audiences in parts of LA County. We pick based on where your clients already are rather than filling every profile.
Can we post case results and client testimonials?
Sometimes, with conditions. California rules treat both as advertising, and they carry requirements around disclaimers and around implying that past results predict future ones. There are also rules on what counts as a fee arrangement claim. We flag anything in that category before it is scheduled, and where a partner wants to run something close to the line, that is a conversation with your own compliance counsel rather than a decision we make for you.
How often should a firm post?
Consistency beats volume. Three to five posts a week that actually say something outperform daily filler, and the drop off happens when a firm commits to a cadence it cannot sustain once trial season starts. We set the cadence around what your team can realistically feed, then hold it.
Who writes the posts, and who approves them?
We write, you approve. Content goes into a calendar you can see, with everything scheduled ahead so nothing publishes that a partner has not seen. Firms that want a lighter review process can approve by pillar rather than post by post once the voice is settled.
Do we need to be on camera?
It helps more than anything else on the list. Short video of an attorney answering one real question consistently outperforms designed graphics, in both languages. If nobody at the firm will do it, we build the plan around written and designed content instead, and the results are slower but real.

Ready to stop guessing where your leads come from?

Start with the audit. We look at the site, the rankings, the ad account and the intake path, then tell you which one is leaking and what it would take to fix. You get the findings whether or not you hire us.

(213) 692-4558 Request the free audit

Los Angeles, CA 90003 · Monday to Friday, 9AM to 6PM
alex@maldonadomarketing.co · Se habla español

Get More Clients From the Marketing You Already Pay For

Book a free strategy call and leave with a plan.

Most businesses don’t need more marketing. They need the marketing they already pay for to turn into booked calls. Since 2016 we’ve built lead generation systems for law firms, real estate professionals, contractors and local service businesses, all on the Super Simple Marketing Method: get found, follow up fast, book the call.

  • One system, tracked end to end. You see which dollar brought in which client.
  • Hire us your way. One piece of your marketing, or your whole marketing department.
  • Built for speed to lead. New inquiries get followed up fast, before they call the next business on Google.
  • English and Spanish. Reach and serve customers in the language they speak at home.
  • Straight answers. If you don’t need a rebuild, we’ll tell you.

What happens next: send the form, we look at your site and lead flow before we talk, and you leave the call with a clear plan for what to fix first, whether or not you hire us.

Book your free strategy call.

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