
Work
Websites, Funnels and Apps We Have Built
Law firms, bilingual local services, storefronts and a habit tracking app. Every project below is live and public, built in WordPress or on a modern app stack depending on what the job actually needed.
The work
Twenty seven builds you can open right now
A portfolio is only worth reading if the links work, so every card on this page points at something live today. Some were built for clients. The ones tagged in house are our own brands, built on the same stack we sell, which is where most of the testing happens long before anything reaches a client site.
The pattern is the same across all of them. One clear offer, one action we want the visitor to take, copy written for the person actually searching, and tracking wired in before launch instead of bolted on months later. Where the audience is bilingual, the Spanish version is written rather than translated.
live sites, funnels and apps across law, bilingual local services, home services, health, ecommerce and software. Several of them run in two languages.
Legal
Personal injury firms

Black Diamond Law
Personal injury, full siteA complete firm site for high value injury and wrongful death work. Practice area pages, case results, attorney bios, a legal insights library and one intake path running through all of it, with an English and Spanish switch in the header.
Visit the site
Black Diamond Free Case Review
Intake funnel, lead prequalificationThe funnel behind the firm's paid traffic. A multi step qualifier scores an inquiry against the firm's own criteria and routes it to qualified, manual review or declined, then hands staff a dashboard with CRM sync status, verification records and exports.
Open the funnel
Geoola & Associates
Trial firm, California and NevadaA trial firm site built to carry proof. Full practice area coverage, an awards carousel, case evaluation forms, and GA4 wired into an internal dashboard so the firm can see which parts of the page people actually touch.
Visit the site
Los Angeles personal injury firm
Personal injury, WordPressThe firm's live WordPress site and the ongoing work on it. Technical cleanup and lost page recovery after a redesign, a blog engagement layout, a gated guide with its own thank you path, and form level lead tracking so every call and form can be traced to a source.
Read the case studyFirm sites and the intake that sits behind them. A case does not come from a page view, it comes from a form that gets answered, so the funnel and the tracking are treated as part of the build rather than an add on.
Bilingual and local
Local services in two languages

Mount Olive Family Services
Spanish landing page, lead generationA Spanish first landing page for funeral planning, cemetery property and life insurance. Written for the family making the decision rather than translated from an English original, with a lead form that alerts the agent the moment it is filled in.
Visit the site
Mount Olive, stone and bronze
Design variant, conversion testA second design of the same offer, built so the two versions can be run against each other and the layout that converts is settled by results instead of opinion. Same form, same tracking, different visual argument.
See the variant
Alex Maldonado Real Estate
In house, bilingual WordPressA Los Angeles real estate site with buyer and seller guides, a full Spanish section under its own hreflang setup, and gated PDF guides that turn readers into a contact list. Built and maintained in house.
Visit the site
RealScout Home Search
In house, IDX property searchThe branded home search portal behind the real estate site. Buyers search live MLS listings on a map, save searches and get alerts, with the agent card and license on every screen.
Open the searchLos Angeles is a bilingual market and most sites here treat Spanish as an afterthought. These were built the other way around, with the Spanish page carrying its own copy, its own structure and its own search intent.
Ecommerce and product
Stores, products and apps

Pineapple Aloha
In house, ecommerceA direct to consumer storefront for a coconut and pineapple body care line, built on a 1970s hotel design system down to the room service cards and guest book. Shop, product pages, and a cart with free shipping progress and a set upsell.
Visit the store
G.O.D. Glory Over Darkness
In house, apparel ecommerceA scripture based streetwear brand with a print on demand catalog, card checkout, and an admin dashboard for orders, product variants and shipping rules. The whole fulfillment chain sits behind the storefront rather than in a spreadsheet.
Visit the store
Focus Flow ADHD
In house, digital productsA studio site selling short ADHD informed ebooks and one to one coaching, with calendar synced booking for both sides, a focus mode reading toggle for people who find long pages hard, and a newsletter feeding the launch list.
Visit the site
Innerlings
In house, web appA gamified habit tracker where a companion grows as real habits stick. Accounts, daily focus tasks, streaks and progress all persist in a database behind the app, and it is packaged to run as an installable app rather than only a page.
Open the appOur own brands, built end to end. Catalogs, checkout, fulfillment, accounts and admin dashboards, which is the same machinery a client store needs and the reason we can quote one honestly.
Client sites
Law firms

The United Firm | La Liga Defensora
Immigration, criminal and injury lawA large bilingual California firm. The earlier Matian Firm site was the build worked on here, and that domain now redirects to the rebranded United Firm.
Visit the site
Protection Law Group
Personal injury and employment lawA personal injury and employment firm running the full site in two languages, with separate English and Spanish sections rather than a translate widget.
Visit the site
Michelle Gonzalez Inc.
Immigration and criminal defenseA Huntington Park firm serving the Hispanic community for over twenty years, with practice area pages and a consultation path on every one of them.
Visit the site
WJT Law, Wayani J. Taylor
Immigration, criminal and injury lawA Los Angeles attorney's site in English and Spanish, with a client guide section. It also answers at wayanitaylor.com.
Visit the siteFour firms, three of them running in English and Spanish. Legal work is where most of this experience sits, which is why the agency is built around it.
Client sites
Home services and trades

Hilo Aire
HVAC, Santa ClaritaA heating and cooling company site built around quote requests, with service pages for the Santa Clarita Valley.
Visit the site
UC Air Systems Inc
Commercial and residential HVACAn HVAC contractor site covering commercial and residential work, with services and contact routed through one form.
Visit the site
Scott Mumford Heating & Air
HVAC, online bookingA residential HVAC site with online booking rather than a phone number and a hope, so a job can be scheduled at eleven at night.
Visit the site
ADM Flooring
Flooring, product catalogAn engineered hardwood and vinyl flooring brand with a browsable catalog by tone, width, pattern and grade, plus free samples and a cart.
Visit the site
D-1 Auto Body
Collision repair, Los AngelesA collision repair shop site with a gallery, a Tesla certification section and appointment scheduling as the single call to action.
Visit the siteHVAC, flooring and collision repair. These are the businesses where a missed call is a lost job, so every one of these sites puts the booking or quote request ahead of the company history.
Client sites
Health and dental

Gardena Dental Care
Family and cosmetic dentistryA dental practice site covering prevention through implants and orthodontics, bilingual, with booking on every page.
Visit the site
Gardena Family Dental
Dentistry, membership plansA second Gardena practice, built around online appointment booking, financing and a membership program for patients without insurance.
Visit the site
Dusk to Dawn Urgent Care
Urgent care, multi locationAn urgent care group across Los Angeles and Orange County, with locations, telemedicine and a booking path from every entry point.
Visit the sitePractices where the visitor is usually in a hurry or in pain. Appointment booking is the first thing on the page, not the last.
Client sites
Food, retail and creative

Z's Place
Restaurant and catering, VernonA Mediterranean restaurant and catering site built to take orders, with the menu and the phone number where a hungry visitor expects them.
Visit the site
HG Graphic & Printing
Custom apparel printingA custom screen printing shop with a quote request as the main action and a storefront behind it.
Visit the site
Melt Media
Marketing and consultingA marketing and consulting company site, built to explain a service ladder and move visitors to a conversation.
Visit the siteA restaurant, a print shop and a marketing company. Different industries, same question underneath: what is the one thing this visitor came here to do.
Social
Social accounts managed
Thirteen accounts across student government, alumni relations, law firms and home services, going back to 2015. The two marked in house are our own.
How it works
How a build actually runs
Phase one
Scope and map
We settle what the site is for before anyone opens a design tool. Who it is talking to, what the one action is, which pages earn their place, and what has to be measured for you to know later whether it worked.
Phase two
Build and write
Design and copy together, in both languages where the market needs it. Forms, routing, schema and analytics are wired as the pages go up, so nothing launches with a contact form nobody is watching.
Phase three
Launch and measure
We launch, verify every page and link from the outside, then watch what people do. The first month is for fixing what the data disagrees with, not for celebrating a new look.
Questions
What people ask before they hire us
Are these sites actually live?
Which of these are client projects and which are yours?
What are these built with?
Do you build in Spanish?
Can you work on a site we already have?
What does a build cost?
Want a site on this page next year?
Start with the audit. We look at the site you have now, what it ranks for, how it converts and how fast a new lead gets called back, then tell you whether the answer is a rebuild or three fixes.
Los Angeles, CA 90003 · Monday to Friday, 9AM to 6PM
alex@maldonadomarketing.co · Se habla español
