Services / Paid
Google Ads and PPC Management in Los Angeles
Legal keywords are among the most expensive in Google Ads. In Los Angeles a click on a personal injury term can run well past fifty dollars, and an account that is not built carefully will spend a month's budget on people who were never going to call.
Diagnosis
Where legal PPC budgets get wasted
Four things drain most accounts. All four are structural, which is why adding budget on top of them makes the problem more expensive rather than smaller.
Broad match keywords with no negative list, so the account pays for students, job seekers and people writing school papers.
Match type discipline, with search terms reviewed and negatives added every week.
One campaign covering practice areas that convert at completely different rates, so the strong one funds the weak one invisibly.
One campaign per practice area or service line, budgeted on its own performance.
Ads pointing at a homepage instead of a page about the thing the person actually searched for.
A dedicated landing page per ad group, answering the query it was built for.
No call tracking, so nobody knows which keyword produced the signed case and every optimization is a guess.
Call tracking that reports back to the campaign, keyword and ad that earned it.
Management
Ongoing optimization, not set and forget
Search terms get reviewed and negatives added every week, because in legal search the difference between someone who needs a lawyer and someone writing a school paper is one word.
Related reading: SEO services for law firms in Los Angeles for the long game, and why firms lose cases between the lead and the consultation, which is usually where ad spend leaks. Book a free audit if you want your numbers checked.
Bids move with the data rather than on a schedule. Ad copy is tested against conversion counts rather than click through rate, since a cheap click that never calls is not a win. Landing pages get revised when the numbers say the traffic is fine and the page is the problem.
Spanish language campaigns run as their own build with their own keywords and their own landing pages, not as a translation of the English account, because people search differently in each language.
Terms
Transparent reporting on spend and results
You see the account. You own the account. If we stop working together the campaigns, the history and the conversion data stay with you.
Scope
What we build and manage
Which of these you run depends on the practice area and the budget. Most Los Angeles firms end up on two or three of them rather than all five.
is what a single click on a Los Angeles personal injury term can cost, which is among the highest in the country. At that price, account structure is not housekeeping. One careless broad match keyword can spend a week of budget on traffic that was never going to call.
Why structure matters more hereQuestions
Frequently asked questions about Google Ads for law firms
How much should a law firm spend on Google Ads in Los Angeles?
Why are legal keywords so expensive?
Should my firm use Google Local Services Ads?
How fast do Google Ads produce cases?
Do you run campaigns in Spanish?
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