How AI tools, agents and marketing automation affect small businesses, law firms and local service companies.
OpenAI will rewrite ChatGPT ads by default from Oct. 29. What creative enhancements change for local businesses, plus 5 moves to make this week.
ChatGPT Ads Will Rewrite Your Ads by Default: Opt Out by Oct 29 Read More »
Zillow’s new Claude connector lets buyers search homes and request an agent inside an AI chat. What it means for agents, plus 5 moves for this week.
Zillow in Claude: What Real Estate Agents Should Do Now Read More »
A new 3.2 million call study shows most law firms never ask qualified callers to book. What it means for intake, plus 5 fixes to make this week.
What 3.2 Million Law Firm Calls Reveal About Intake Read More »
ChatGPT referral traffic fell by half after GPT-6 as AI visits showed up as Direct. What happened, plus 5 tracking moves for local businesses this week.
ChatGPT Referral Traffic Drop: Why AI Leads Look Like Direct Read More »
Apple HomeView puts Siri AI on the kitchen counter. What it means for law firms, agents and contractors, plus 5 marketing moves to make this week.
Apple HomeView and Siri AI: What Local Businesses Should Do Read More »
Pennsylvania passed an AI ad disclosure bill and California now labels AI performers. What it means for local businesses, plus 5 moves to make now.
AI Ad Disclosure Laws: 5 Moves for Small Businesses Now Read More »
GPT-6 is rolling out in ChatGPT with interactive answers. What it means for law firms, agents and contractors, plus 5 marketing moves to make this week.
GPT-6 in ChatGPT: What Small Businesses Should Do Now Read More »
TikTok Agentic Leads is a new AI agent that qualifies leads in DMs. What it means for law firms, agents and contractors, plus 5 moves to make now.
TikTok Agentic Leads: What It Means for Local Businesses Read More »
Google Ads automated promotions start Oct 12 and pull deals from your website into ads. What it means for local businesses, plus 5 moves to make now.
Google Ads Automated Promotions: Check Your Site Before Oct 12 Read More »
Google now says it is critical to fact-check all AI content, even titles and alt text. What it means for small businesses, plus 5 moves to make this week.
Google AI Content Guidelines: Fact-Check Before You Publish Read More »
