Digital marketing strategy for law firms and small businesses — SEO, PPC, social media, email, and analytics guides.
Apple HomeView puts Siri AI on the kitchen counter. What it means for law firms, agents and contractors, plus 5 marketing moves to make this week.
Apple HomeView and Siri AI: What Local Businesses Should Do Read More »
Google Ads now lets you mark lead form answers as qualifying. What it means for law firms, agents and contractors, plus 5 moves to make this week.
Google Ads Lead Form Scoring: Stop Paying for Junk Leads Read More »
Facebook’s new Your algorithm lets users tell the feed what they want in plain words. What it means for local businesses, plus 5 moves for this week.
Facebook’s Your Algorithm: 5 Moves for Small Businesses Read More »
Do I need a website if I have a Google Business Profile? What each one does, why Google shut off its free sites, and when a local business can wait.
Do I Need a Website if I Have a Google Business Profile? Read More »
Chipotle’s giant takeout bag is a lesson in selling. 5 Chipotle marketing lessons for law firms, real estate agents and contractors to use this week.
Chipotle’s Giant Bag: 5 Marketing Lessons for Small Business Read More »
Google rank tracking tools have been unreliable since late September. What it means for local businesses, plus 5 better ways to measure your marketing.
Google Rank Tracking Is Broken: What to Measure Instead Read More »
Google Maps’ new Fan-Favorite list ranks restaurants by reviews and directions. What it reveals for local businesses, plus 5 moves to make this week.
Google Maps Fan-Favorite List: What Local Businesses Learn Read More »
Pennsylvania passed an AI ad disclosure bill and California now labels AI performers. What it means for local businesses, plus 5 moves to make now.
AI Ad Disclosure Laws: 5 Moves for Small Businesses Now Read More »
Southwest’s Airplane Mode campaign pays fliers for notification overload. 5 lessons for law firms, agents and contractors on follow-up that gets read.
Southwest’s Airplane Mode Ad: 5 Lessons for Small Business Read More »
GPT-6 is rolling out in ChatGPT with interactive answers. What it means for law firms, agents and contractors, plus 5 marketing moves to make this week.
GPT-6 in ChatGPT: What Small Businesses Should Do Now Read More »
